As a small business owner, you’re likely being pulled in countless directions, including the responsibility of finding quality health insurance for your team. Health insurance is an expensive and complicated system to navigate and can be incredibly time-consuming for individuals who are unfamiliar with the process. However, it's not something to ignore.
In today’s competitive job market, health insurance is a benefit that can help you maintain a competitive edge. In some instances, such as if your business has more than 50 full-time or full-time equivalent (FTEs) employees, it’s a legal obligation.
When searching for the best health insurance option, you don’t have to find a plan alone. Professional employer organizations (PEOs) and health insurance brokers can guide you. While both PEOs and brokers have the same general goal—to find you quality, affordable health insurance for your business—they work in different ways.
PEO Vs. Brokers
PEOs
PEOs and brokers have distinct differences, particularly in their scope of services. PEOs go beyond just health insurance, providing comprehensive HR solutions. They can handle payroll, employee benefits, risk management, and other HR-related functions. By bundling these services, PEOs offer a holistic approach to managing employee-related tasks, freeing you, as a small business owner, to focus more on your core business activities.
Beyond the scope of their work, PEOs and brokers differentiate in cost structure. PEOs can help small businesses lower their potential premiums by becoming a “co-employer” for your workers. Since PEOs partner with dozens of companies, they have greater buying power than any small group. As a small business owner, this allows you to step up to the insurance bargaining table and earn discounts as if you employ hundreds of people.
Health insurance brokers
On the other hand, if you’re not looking for comprehensive services, insurance brokers specialize solely in helping businesses select and manage their health insurance plans. They offer expertise in the insurance market, advising on the best plans, assisting with plan selection, and helping with claims management. However, their services are limited to insurance and do not extend to broader HR functions.
Brokers can also help your company save money as they have a detailed knowledge of the health insurance market. Though they can offer more flexibility by helping to tailor plans to meet your team's specific needs, you’ll have less negotiating power as a small business.
Factors To Consider When Choosing Between A PEO And A Broker
Choosing between a PEO and a broker for your health insurance needs requires careful consideration of several factors. The following are key aspects to keep in mind to ensure you make the best decision for your business:
- Business size and needs: PEOs are generally more beneficial for small to mid-sized businesses that require comprehensive HR support. If your company struggles with managing multiple HR functions, a PEO can offer integrated solutions that streamline these processes. Brokers are ideal if your business has a well-established HR department but needs expertise in selecting and managing health insurance plans.
- Future growth plans: As your business grows, the comprehensive HR services provided by a PEO can scale with you, offering continued support and helping manage the increased complexity of a larger workforce. While brokers can continue to provide valuable insurance advice, they may not offer the broader support needed to operate a larger, more complex organization.
- Budget considerations: Brokers often earn their income through commissions paid by insurance carriers. These commissions are usually a percentage of the premiums paid for the insurance policies they help secure. PEOs charge a fixed fee per employee or a percentage of the total payroll. Understanding the costs of both options compared to the services you are receiving is crucial to making the right decision for your company.
- Level of support needed: If your business requires assistance with various HR functions beyond insurance, relying solely on a broker may require outsourcing to multiple vendors to get the comprehensive support you need. This approach can lead to higher costs and increased complexity in the long run. On the other hand, PEOs offer bundled support across multiple HR areas, saving you time and money by providing a single, integrated solution.
- Flexibility: Most PEOs offer a limited selection of health insurance options, which can simplify decision-making. However, if your business has unique or specific health insurance needs, these limited options may not be sufficient. In contrast, brokers can provide a broader range of insurance plans tailored to diverse requirements, although these options might come at a higher cost.
While there are many pros and cons to both PEOs and insurance brokers, it’s crucial to weigh your specific needs, short and long-term costs, and overall business goals when making your decision. Ultimately, the goal is to provide comprehensive and competitive benefits to help retain and recruit top talent. By carefully considering these factors, you can choose the solution that best supports your business and its employees.
Find A Health Insurance Expert To Help Your Business
Although PEOs offer many additional services and potential savings opportunities, both PEOs and brokers can be extremely helpful when searching for the right health care plan. There are also ways that PEOs like GMS can work with brokers, helping them offer more comprehensive, customized solutions that benefit small businesses.
Whether you’re looking for experts who can help you find the right insurance plan or are already working with a broker, GMS can help. Contact GMS today to talk to one of our experts about how we can help you find a quality, affordable health care plan for your business.